How frenemies sabotage your new business — even when they’re not there
New to consulting? A domain name doesn’t bring in clients. A website won’t make you “official.” Look, you spent 20 years driving revenue, leading teams, and fixing broken systems —and now you’re knee-deep in fonts, stock photos, and Wix templates like that’s the move?
🚨 It’s not. And it’s costing you.
What You Think You Need:
A professional website.
A polished bio.
A few sleek headshots and a “Work With Me” page.
What You Actually Need:
Clarity. Specifically:
What are you actually selling?
Who’s it really for?
Because if your offer sounds like “I streamline operations” or “I help leaders navigate change”… you don’t have an offer.
You have a résumé in disguise.
In This Episode:
🎧 I break down the biggest mistake new consultants make: starting with the website instead of the business.
You’ll learn:
✅ The two things you need to define before your site goes live
✅ The difference between a format (coaching, consulting) and a real offer
✅ A 4-question self-test to make sure your message actually converts
✅ How to stop decorating and start selling
Listen If:
You’re new to consulting and stuck in “brand-building” limbo
People keep saying your business sounds great… but no one’s buying
You’re not sure if your offer is clear — or just corporate-sounding vapor