Stop Building Your Website — Do This First

New to consulting? Your business doesn’t start with a domain name. It starts with a clue.

You spent 20 years driving revenue, leading teams, and fixing broken systems —
and now you’re knee-deep in fonts, stock photos, and Wix templates like that’s the move?
It’s not. And it’s costing you.

What You Think You Need:

A professional website.
A polished bio.
A few sleek headshots and a “Work With Me” page.

What You Actually Need:

Clarity. Specifically:

• What are you actually selling?

• Who’s it really for?

Because if your offer sounds like “I streamline operations” or “I help leaders navigate change”… you don’t have an offer.
You have a résumé in disguise.

In This Episode:

I break down the biggest mistake new consultants make: starting with the website instead of the business.

You’ll learn:
The two things you need to define before your site goes live
The difference between a format (coaching, consulting) and a real offer
A 4-question self-test to make sure your message actually converts
How to stop decorating and start selling

Listen If:

• You’re new to consulting and stuck in “brand-building” limbo

• People keep saying your business sounds great… but no one’s buying

• You’re not sure if your offer is clear — or just corporate-sounding vapor

Bonus:

Want help crafting an offer that lands and sells?
Book a call with me here